Case Study: Xiaomi Beard Day 2023
Xiaomi Beard Day 2023: Grooming Excellence Unleashed for Modern Men Introduction: Xiaomi, a leading mobile manufacturer in India, launched a successful campaign for Beard Day 2023 on September 1st, 2023. This campaign offered a flat Rs. 100 discount across all Xiaomi Grooming products and combos, aiming to increase sales and brand awareness among the target audience. UniqMove, a graphic design company, was entrusted with the creative execution of the campaign, including banner designs for social media, Xiaomi app, mi.com website, and the final sale landing page. This case study analyzes the campaign's strategies, execution, and outcomes. Campaign Objectives: Increase sales: The primary objective was to boost sales of Xiaomi Grooming products and combos by offering a compelling discount. Enhance brand awareness: The campaign aimed to strengthen brand recognition and association with beard care among the target audience. Drive online engagement: The ca...